Jada Lorraine Haitoff, commonly known by her moniker JADALAREIGN, is a Brooklyn-based international DJ, sound curator and event producer. Jada is known for her vast knowledge of the musical spectrum, and her eclectic selections of high energy dance music. She marries a variety of rhythms and genres to send powerful vibrations through any dance-floor. In addition to collaborating with notable parties like Everyday People, Soul in the Horn, Papi Juice, Fania, Boom Bushwick, 3rd Shift, and A Club Called Rhonda, Jada curates a monthly party called PERK, a haven for individuality, movement and expression with a sexy dance-focused soundtrack and live instrumentation. Jada is the former programming director for Halfmoon BK, a black-owned grassroots online radio platform, and the former social media manager for DW Artists, the artist agency branch of Discwoman. She has DJed for artists like Nitty Scott, Smoke DZA and Kari Faux. Jada has most recently organized a workshop and discussion series, centering women, nonbnary and LBGTQ people of color, with topics including DJing, audio production, event production, community building and professional development.